- Applied Corporate Innovation Policy and Strategy
- Operational Marketing Strategy
- Applied digital transformation
- Wine/Beer audit
- Development/implementation of the commercial and marketing strategy
- Market research
- Economic Intelligence Monitoring
- Data marketing
- Commercial Action Plan
- Management of a commercial network: Sales and Trade
- Corporate communication (excluding digital) and brand management related to the sector
- Digital Communication and Influence
- Sommelier
- Beerology & Introduction to the Art of Beer
- Applied English
- Applied HR Management
- Intercultural Management and Communication
- Business Management
- Entrepreneurial Project Management
- Managing a sales team
- Discovering the world of wine and general knowledge
- CSR, risk and quality management
- Accounting principles and financial analysis of the wine industry
- Financial Business Plan
- Dashboards and reporting
- Purchasing and tendering
- Transport & Logistics
- Applied Business Law
- What is a “Legendary Wine”?
- Underrated appellations vs. Grand Cru wines
- What are the risks and benefits of terroir?
- Is the future of French wine abroad?
- Can we talk about "great beer"?
- B2B vs B2C
Number of training hours in the second year (starting in 2025): 516 hours
Total training hours: 968 hours
First year schedule: 1 week school / 2 weeks in company.
Year 2 schedule: 1 week school / 2 weeks in company.
As part of our ongoing efforts to improve our programs, they are subject to certain changes.
Degree obtained or in progress at the Bachelor's level (Bac+3, Bachelor Pro, etc.) in Marketing, Economics, Management, Business Administration, Management, Wine Tourism, Sommelier Studies, Hospitality, Food and Wine, Oenology, Zythology...
Skills in Management, Sales, Strategy, Marketing, and Customer Relations
MBA 1 :
10 000 € when the training is fully financed by the company, an OPCO and/or another organization as part of a professional training or apprenticeship contract.
8 900 € when the training is financed by the student as part of an internship (full-time or alternating).
MBA 2 :
12 000 € when the training is fully financed by the company, an OPCO and/or another organization as part of a professional training or apprenticeship contract.
10 900 € when the training is financed by the student as part of an internship (full-time or alternating).
- Application form to be completed online on the website Alternis-bs.com
- Analysis of the eligibility of the file. Files are reviewed continuously in order to minimize waiting times.
- If the application is deemed eligible, the candidate is invited to a motivational interview with a selection panel.
- The Alternis panel's decision is sent to the candidate in writing. If accepted, the candidate can then proceed with administrative registration for their chosen program.
- Business Developer
- Marketing and Sales Director
- Export Manager
- Import Manager
- E-commerce Development Manager
- E-services development manager
- Wine and Beer Business Consultant
- Wine/Beer Tourism Manager
- Digital Marketing Director
Zuwen Zou - Specialist in “International Sales and Trade”
Zuwen Zou, founder of SAS Clos 9, is a sales representative for the Moueix family, known for the renowned Château Petrus. He works with a select, high-end Chinese clientele in Asia, particularly in China, Hong Kong, Macau, Taiwan, and Singapore, primarily wealthy private individuals operating outside the traditional market.
Also invested in the great Burgundy appellations, his adventure with the Hospices de Beaune began with the purchase of the 2 finest Grand Cru pieces Echeazaux and Batard Montrachet which then led him to Clos de la Roche, Corton Charlemagne as well as a very large majority of the prestigious grand crus of the Domaine Hospices de Beaune.
Today Zuwen Zou wishes to continue to strengthen its role as an ambassador for major French estates by promoting trade and cultural exchanges between France and China, particularly in the wine and spirits sector.
